7 TOPICS TO CREATE SOCIAL MEDIA CONTENT FOR BUSINESS… so you don’t have to struggle with content creation again.
Do you occasionally struggle with the creative process? To where you’re not sure what to make content on?
I want to give you a list from what how I create
1: What happened to me that day, and what I learned from it.
I don’t know about you, but I am learning learning learning every single day. I am growing as a person, as a man, as a coach, as a son, as a lover, as a businessman, friend, and a hundred other ways.
I take careful note of any and all breakthroughs I have mentally each day, make a note in my to do list manager, and then come back to it when I’m in a space to be creative.
Example topic: (Video or text post could be used to discuss a topic like this).
“I realized today the reason why I’m not creating a long term relationship is because of my fear of commitment…here’s what I now choose to believe instead…”
2. Create content which is an answer to a specific question your clients have asked you.
If you’re a coach/consultant/anyone who offers a service which is information based, then take CAREFUL NOTE of what questions your clients ask you. Then create content based on those questions.
For example: my clients frequently ask me what resources and gear I use (like websites I use, tech, and literal physical things I use too), if there is enough interest from my clients around this, I’ll create a resource for it.
I used about 3-4 things consistently last year to create multiple six figures while traveling the world. And none of them were a laptop.
If you (the reader of this post) wants a resource like this, let me know in the comments and I’ll get it to you when it’s done.
But if a client asks you for a meal plan, you can use a piece of content to tell people exactly what you ate that day, and why you ate it. Very few people will provide that much value for free, so you differentiate yourself by doing it, and show yourself to be an expert.
3. Share your life.
If you’re traveling or somewhere cool, share your life with us. Take a picture, show us that beautiful smile of yours.
Tell us where you are and what you love about it, tell us what you learned from a conversation with a friend. Share what interesting thing happened to you.
4. Ask a question
Whenever I have a problem or challenge I tend to ask my Facebook family what they think, whether it’s something to do with business, family, or otherwise.
Ex: Is gluten-free REALLY the best way to eat? Let me know if you’ve looked into this…
Keep it fun
Ex: “I’m curious: what do you love about tacos?”
5. Get vulnerable
Authenticity is what we are starved for as a social media generation. And where there is starvation, there is hunger.
Feed the people. Share your heart.
I frequently talk about my biggest challenges from the past and how I’ve overcome them.
Whether it’s been
– my former porn addiction
-my challenges with relationships
– my being broke for years and years as an adult before figuring out business
-my struggle with loneliness at times
– my feeling of not being enough, and on and on.
Sharing these challenges allows people to connect with me. Then when I share something I want to teach people experience me as an authority.
Since connection and authority are (among 2 other things, 1 of which I’ll share later in this post) the most important principles for someone to be influenced…it helps to be sharing content which gives your readers/viewers this experience continually.
6. Current events/stuff that’s happening in the world
People want to talk about what’s being talked about, so if you see something in the news or an article you read, tell us about it.
I encourage you to focus on two specific emotions which news and current events can give us:
2. Outrage/frustration/also passion
The reason is because strong emotional energy attracts. Take note of this: Outrage is the most viral human emotion, so if you want to get attention, get upset about something.
Not like a child, not without a purpose, but intentional focused anger or sadness can actually be productive and create community around you.
I believe it’s ESSENTIAL to be both known for what you’re FOR and you’re AGAINST, not just one or the other.
7. Social proof
Sharing the results from your clients, like screenshots of their messages or wins they’ve shared with you, or even just their stories are inspiring.
Tell us what results you’ve helped someone else get, and we’ll trust you more.
On this point, one NINJA FREAKING TIP: when you share the results of you’re clients, highlight how great THEY ARE, not how great you are.
Why? Because when you demonstrate your client is a king, you become the king-maker.
Final note to share on these: most of these can be turned into opt in posts where you invite someone to work with you, join your group, get your free thing, come to your event, get tacos with you, etc…
But I’d recommend you do capture posts about 1/10 as often as you do value driven posts. It makes it super easy to say yes to your free thing when they experience a ton of value from you on a consistent basis.
P.S. Remember to let me know if you want the free gear guide I mentioned earlier. I won’t bother making it if I don’t think people are interested to know. 🙂